Hej Sverige

Save 15% on all you new favorites

We are excited to finally bring our comfy and sustainable everyday basics to the north

Shop Women's Shop Men's

Soft. Simple. Sustainable.

We set out to create a better basic. A softer fabric, a comfier fit. We did this without ego to change the way people think about their clothing choices. And we did this always keeping the environment top of mind.

ABOUT US

Best Sellers

Classic Bikini
QUICK BUY: Select Size x Created with Sketch.
Blush / XS Blush / S Blush / M Blush / L Blush / XL Black / XS Black / S Black / M Black / L Black / XL White / XS White / S White / M White / L White / XL Light Grey Marl / XS Light Grey Marl / S Light Grey Marl / M Light Grey Marl / L Light Grey Marl / XL
Classic Bikini
93 kr

colour

Rated 4.8 out of 5
1284 Reviews
Full Briefs
QUICK BUY: Select Size x Created with Sketch.
Black / XS Black / S Black / M Black / L Black / XL Blush / XS Blush / S Blush / M Blush / L Blush / XL White / XS White / S White / M White / L White / XL Light Grey Marl / XS Light Grey Marl / S Light Grey Marl / M Light Grey Marl / L Light Grey Marl / XL
Full Briefs
93 kr

colour

Rated 4.8 out of 5
846 Reviews
Men's Original Boxers
QUICK BUY: Select Size x Created with Sketch.
Light Grey Marl / S Light Grey Marl / M Light Grey Marl / L Light Grey Marl / XL White / S White / M White / L White / XL Charcoal / S Charcoal / M Charcoal / L Charcoal / XL Black / S Black / M Black / L Black / XL
Men's Original Boxers
93 kr

colour

Rated 4.7 out of 5
538 Reviews
Shaper Crop Bra Black - Boody Eco Wear
QUICK BUY: Select Size x Created with Sketch.
Black / XS Black / S Black / M Black / L Black / XL Blush / XS Blush / S Blush / M Blush / L Blush / XL White / XS White / S White / M White / L White / XL Light Grey Marl / XS Light Grey Marl / S Light Grey Marl / M Light Grey Marl / L Light Grey Marl / XL
Shaper Crop Bra
118 kr

colour

Rated 4.5 out of 5
907 Reviews
Women's Boyleg Brief - Nude - Boody Eco Wear
QUICK BUY: Select Size x Created with Sketch.
Black / XS Black / S Black / M Black / L Black / XL Blush / XS Blush / S Blush / M Blush / L Blush / XL White / XS White / S White / M White / L White / XL Light Grey Marl / XS Light Grey Marl / S Light Grey Marl / M Light Grey Marl / L Light Grey Marl / XL
Boyleg Briefs
93 kr

colour

Rated 4.7 out of 5
404 Reviews
Padded Shaper Crop Bra
QUICK BUY: Select Size x Created with Sketch.
Black / XS Black / S Black / M Black / L Black / XL White / XS White / S White / M White / L White / XL Blush / XS Blush / S Blush / M Blush / L Blush / XL Light Grey Marl / XS Light Grey Marl / S Light Grey Marl / M Light Grey Marl / L Light Grey Marl / XL
Padded Shaper Crop Bra
144 kr

colour

Rated 4.5 out of 5
993 Reviews
Full Leggings - Black - Boody Eco Wear
QUICK BUY: Select Size x Created with Sketch.
Black / XS Black / S Black / M Black / L Black / XL
Full Leggings
152 kr

colour

Rated 4.6 out of 5
695 Reviews
Women's Tank Top - Black - Boody
QUICK BUY: Select Size x Created with Sketch.
White / XS White / S White / M White / L White / XL Black / XS Black / S Black / M Black / L Black / XL
Tank Top
118 kr

colour

Rated 4.7 out of 5
512 Reviews
Women's 3/4 Sleeve Top - White - Boody
QUICK BUY: Select Size x Created with Sketch.
Black / XS Black / S Black / M Black / L Black / XL White / XS White / S White / M White / L White / XL
3/4 Sleeve Top
203 kr

colour

Rated 4.7 out of 5
346 Reviews
Cami Top - Nude - Boody Eco Wear
QUICK BUY: Select Size x Created with Sketch.
Blush / XS Blush / S Blush / M Blush / L Blush / XL Black / XS Black / S Black / M Black / L Black / XL White / XS White / S White / M White / L White / XL
Cami Top
118 kr

colour

Rated 4.8 out of 5
305 Reviews
G-String
QUICK BUY: Select Size x Created with Sketch.
Black / XS Black / S Black / M Black / L Black / XL Blush / XS Blush / S Blush / M Blush / L Blush / XL White / XS White / S White / M White / L White / XL Light Grey Marl / XS Light Grey Marl / S Light Grey Marl / M Light Grey Marl / L Light Grey Marl / XL
G-String
93 kr

colour

Rated 4.7 out of 5
555 Reviews
Women's V-Neck T-Shirt White - Boody Eco Wear
QUICK BUY: Select Size x Created with Sketch.
White / XS White / S White / M White / L White / XL Black / XS Black / S Black / M Black / L Black / XL Light Grey Marl / XS Light Grey Marl / S Light Grey Marl / M Light Grey Marl / L Light Grey Marl / XL
Women's V-Neck T-Shirt
237 kr

colour

Rated 4.8 out of 5
268 Reviews
Hipster Bikini Black - Boody Eco Wear
QUICK BUY: Select Size x Created with Sketch.
Blush / S Blush / M Blush / L Blush / XL Black / XS Black / S Black / M Black / L Black / XL
Hipster Bikini
93 kr

colour

Rated 4.6 out of 5
352 Reviews
Men's Briefs - Black - Boody Eco Wear
QUICK BUY: Select Size x Created with Sketch.
Black / S Black / M Black / L Black / XL Charcoal / S Charcoal / M Charcoal / L Charcoal / XL
Men's Original Briefs
84 kr

colour

Rated 4.8 out of 5
293 Reviews
3/4 Leggings - Black - Boody Eco Wear
QUICK BUY: Select Size x Created with Sketch.
Black / XS Black / S Black / M Black / L Black / XL
3/4 Leggings
144 kr

colour

Rated 4.6 out of 5
204 Reviews
Women's Long Sleeve Top White - Boody Eco Wear
QUICK BUY: Select Size x Created with Sketch.
White / XS White / S White / M White / L White / XL Black / XS Black / S Black / M Black / L Black / XL
Long Sleeve Top
237 kr

colour

Rated 4.8 out of 5
365 Reviews
Women's Everyday Sock - Slate - Boody Eco Wear
QUICK BUY: Select Size x Created with Sketch.
Black / 34-40 Slate / 34-40 Black / 41-45 Slate / 41-45
Women's Everyday Socks
42 kr

colour

Rated 4.8 out of 5
193 Reviews
Men's Crew Neck T-Shirt
QUICK BUY: Select Size x Created with Sketch.
Light Grey Marl / S Light Grey Marl / M Light Grey Marl / L Light Grey Marl / XL Dark Marl / S Dark Marl / M Dark Marl / L Dark Marl / XL Black / S Black / M Black / L Black / XL White / S White / M White / L White / XL
Men's Crew Neck T-Shirt
237 kr

colour

Rated 4.8 out of 5
150 Reviews
Women's Cushioned Sports Ankle Socks White - Boody Eco Wear
QUICK BUY: Select Size x Created with Sketch.
White / 34-40 Black / 34-40
Women's Cushioned Sports Ankle Socks
42 kr

colour

Rated 4.8 out of 5
177 Reviews
Men's Work/Boot Socks - Black/Grey Space Dye - Boody Eco Wear
QUICK BUY: Select Size x Created with Sketch.
Black / 39-45 Black / 45-50 Black/Grey Space Dye / 39-45 Black/Grey Space Dye / 45-50
Men's Work / Boot Socks
50 kr

colour

Rated 4.8 out of 5
185 Reviews
Men's Business Socks
QUICK BUY: Select Size x Created with Sketch.
Black / 39-45 Black / 45-50 Slate / 39-45 Slate / 45-50
Men's Business Socks
42 kr

color

Rated 4.8 out of 5
80 Reviews
Crop Leggings Black - Boody Eco Wear
QUICK BUY: Select Size x Created with Sketch.
Black / XS Black / S Black / M Black / L Black / XL
Crop Leggings
144 kr

colour

Rated 4.6 out of 5
239 Reviews
Women's Low Hidden Socks Black - Boody Eco Wear
QUICK BUY: Select Size x Created with Sketch.
Black / 34-40 Blush / 34-40
Women's Low Hidden Socks
42 kr

colour

Rated 4.3 out of 5
57 Reviews
Women's Hidden Socks - White - Boody
QUICK BUY: Select Size x Created with Sketch.
Black / 34-40 White / 34-40
Women's Hidden Socks
42 kr

colour

Rated 4.8 out of 5
154 Reviews
Women's Low Cut Socks - Grey Space Dye - Boody Eco Wear
QUICK BUY: Select Size x Created with Sketch.
Black / 34-40 White / 34-40 Grey Space Dye / 34-40
Women's Low Cut Sneaker Socks
42 kr

colour

Rated 4.8 out of 5
111 Reviews
Men's Cushioned Sports Ankle Socks Black - Boody Eco Wear
QUICK BUY: Select Size x Created with Sketch.
White / 39-45 Black / 39-45 White / 45-50 Black / 45-50
Men's Cushioned Sports Ankle Socks
42 kr

colour

Rated 4.8 out of 5
75 Reviews
Midi Briefs White - Boody Eco Wear
QUICK BUY: Select Size x Created with Sketch.
White / XS White / S White / M White / L White / XL Black / XS Black / S Black / M Black / L Black / XL Light Grey Marl / XS Light Grey Marl / S Light Grey Marl / M Light Grey Marl / L Light Grey Marl / XL
Midi Briefs
93 kr

color

Rated 4.7 out of 5
1187 Reviews
Men's Low Cut Socks - Grey Space Dye - Boody Eco Wear
QUICK BUY: Select Size x Created with Sketch.
Black / 39-45 White / 39-45 Grey Space Dye / 39-45
Men's Low Cut Socks
42 kr

colour

Rated 4.8 out of 5
30 Reviews
Cami Bodysuit - Black - Boody Eco Wear
QUICK BUY: Select Size x Created with Sketch.
Black / XS Black / S Black / M Black / L Black / XL
Cami Bodysuit
203 kr

colour

Rated 4.8 out of 5
140 Reviews
Men's Hidden Socks - White - Boody
QUICK BUY: Select Size x Created with Sketch.
Black / 39-45 White / 39-45
Men's Hidden Socks
42 kr

colour

Rated 4.6 out of 5
33 Reviews
QUICK BUY: Select Size x Created with Sketch.
Black / XS Black / S Black / M Black / L Black / XL
Long Sleeve Bodysuit
271 kr

colour

Rated 4.9 out of 5
159 Reviews
Men's Singlet - Dark Marl - Boody Eco Wear
QUICK BUY: Select Size x Created with Sketch.
White / S White / M White / L White / XL Black / S Black / M Black / L Black / XL Light Grey Marl / S Light Grey Marl / M Light Grey Marl / L Light Grey Marl / XL Dark Marl / S Dark Marl / M Dark Marl / L Dark Marl / XL
Men's Singlet
203 kr

color

Rated 4.9 out of 5
108 Reviews
Mid-Length Trunk - Black - Boody Eco Wear
QUICK BUY: Select Size x Created with Sketch.
Black / S Black / M Black / L Black / XL Charcoal / S Charcoal / M Charcoal / L Charcoal / XL
Original Mid-Length Trunk
101 kr

color

Rated 4.7 out of 5
166 Reviews
Women's Crew Neck T-Shirt White - Boody Eco Wear
QUICK BUY: Select Size x Created with Sketch.
Light Grey Marl / XS Light Grey Marl / S Light Grey Marl / M Light Grey Marl / L Light Grey Marl / XL Black / XS Black / S Black / M Black / L Black / XL White / XS White / S White / M White / L White / XL
Women's Crew Neck T-Shirt
237 kr

color

Rated 4.7 out of 5
158 Reviews
Brazilian Bikini Black - Boody Eco Wear
QUICK BUY: Select Size x Created with Sketch.
Black / XS Black / S Black / M Black / L Black / XL
Brazilian Bikini
93 kr

color

Rated 4.6 out of 5
356 Reviews
Women's Crew Boot Socks Grey Space Dye - Boody Eco Wear
QUICK BUY: Select Size x Created with Sketch.
Black / 34-40 Grey Space Dye / 34-40
Women's Crew Boot Socks
50 kr

color

Rated 4.9 out of 5
221 Reviews
Men's Quarter Crew Sports Sock - Black - Boody Eco Wear
QUICK BUY: Select Size x Created with Sketch.
White / 39-45 Black / 39-45
Men's Quarter Crew Sports Socks
50 kr

color

Rated 4.9 out of 5
36 Reviews
Fringed Hem Scarf
QUICK BUY: Select Size x Created with Sketch.
Smoke / OS Black / OS
Fringed Hem Scarf
203 kr

color

Rated 4.8 out of 5
54 Reviews
Women's Long Sleeve Round Neck T-Shirt
New
QUICK BUY: Select Size x Created with Sketch.
Light Grey Marl / XS Light Grey Marl / S Light Grey Marl / M Light Grey Marl / L Light Grey Marl / XL Black / XS Black / S Black / M Black / L Black / XL
Women's Long Sleeve Round Neck T-Shirt
237 kr

color

Rated 4.8 out of 5
189 Reviews
Women's Active Socks White - Boody Eco Wear
QUICK BUY: Select Size x Created with Sketch.
White / 34-40 White / 41-45 Black / 34-40 Black / 42-45
Women's Active Sports Socks
59 kr

color

Rated 4.8 out of 5
253 Reviews
QUICK BUY: Select Size x Created with Sketch.
White / XS White / S White / M White / L White / XL Black / XS Black / S Black / M Black / L Black / XL
Racerback Active Tank
237 kr

colour

Rated 4.7 out of 5
127 Reviews
Men's Long Sleeve Crew Neck T-Shirt - White - Boody
QUICK BUY: Select Size x Created with Sketch.
Dark Marl / S Dark Marl / M Dark Marl / L Dark Marl / XL White / S White / M White / L White / XL Black / S Black / M Black / L Black / XL
Men's Long Sleeve Crew Neck T-Shirt
195 kr

colour

Rated 4.8 out of 5
71 Reviews
5-Pack Men's Business Sock - Black - Boody
QUICK BUY: Select Size x Created with Sketch.
Black / 39-45
5-Pack Men's Business Socks
178 kr

colour

Rated 4.6 out of 5
29 Reviews
5-Pack Men's Work/Boot Sock - Black - Boody
QUICK BUY: Select Size x Created with Sketch.
Black / 39-45
5-Pack Men's Work/Boot Socks
237 kr

colour

Rated 4.7 out of 5
32 Reviews
5-Pack Women's Everyday Sock - Black - Boody
QUICK BUY: Select Size x Created with Sketch.
Black / 34-40
5-Pack Women's Everyday Socks
178 kr

colour

Rated 4.7 out of 5
56 Reviews
5-Pack Women's Hidden Socks - Black - Boody
10% off all packs
QUICK BUY: Select Size x Created with Sketch.
Black / 34-40
5-Pack Women's Hidden Socks
178 kr

colour

Rated 4.9 out of 5
34 Reviews
Men's V-Neck T-Shirt - Light Grey Marl - Boody Eco Wear
QUICK BUY: Select Size x Created with Sketch.
Black / S Black / M Black / L Black / XL White / S White / M White / L White / XL Light Grey Marl / S Light Grey Marl / M Light Grey Marl / L Light Grey Marl / XL Dark Marl / S Dark Marl / M Dark Marl / L Dark Marl / XL
Men's V-Neck T-Shirt
237 kr

color

Rated 4.7 out of 5
86 Reviews
Everyday Slip - Black - Boody
New
QUICK BUY: Select Size x Created with Sketch.
Black / XS Black / S Black / M Black / L Black / XL
Everyday Slip
220 kr

colour

Rated 4.9 out of 5
110 Reviews

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