Soft. Simple. Sustainable.

Classic comfort with soft, sustainable basics.

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Soft. Simple. Sustainable.

We set out to create a better basic. A softer fabric, a comfier fit. We did this without ego to change the way people think about their clothing choices. And we did this always keeping the environment top of mind.

ABOUT US

Best Sellers

Classic Bikini
QUICK BUY: Select Size x Created with Sketch.
Blush / XS Blush / S Blush / M Blush / L Blush / XL Black / XS Black / S Black / M Black / L Black / XL White / XS White / S White / M White / L White / XL Light Grey Marl / XS Light Grey Marl / S Light Grey Marl / M Light Grey Marl / L Light Grey Marl / XL
Classic Bikini
109 kr

colour

Rated 4.8 out of 5
1284 Reviews
Full Briefs
QUICK BUY: Select Size x Created with Sketch.
Black / XS Black / S Black / M Black / L Black / XL Blush / XS Blush / S Blush / M Blush / L Blush / XL White / XS White / S White / M White / L White / XL Light Grey Marl / XS Light Grey Marl / S Light Grey Marl / M Light Grey Marl / L Light Grey Marl / XL
Full Briefs
109 kr

colour

Rated 4.8 out of 5
846 Reviews
Men's Original Boxers
QUICK BUY: Select Size x Created with Sketch.
Light Grey Marl / S Light Grey Marl / M Light Grey Marl / L Light Grey Marl / XL White / S White / M White / L White / XL Charcoal / S Charcoal / M Charcoal / L Charcoal / XL Black / S Black / M Black / L Black / XL
Men's Original Boxers
109 kr

colour

Rated 4.7 out of 5
538 Reviews
Shaper Crop Bra
QUICK BUY: Select Size x Created with Sketch.
Black / XS Black / S Black / M Black / L Black / XL Blush / XS Blush / S Blush / M Blush / L Blush / XL White / XS White / S White / M White / L White / XL Light Grey Marl / XS Light Grey Marl / S Light Grey Marl / M Light Grey Marl / L Light Grey Marl / XL
Shaper Crop Bra
139 kr

colour

Rated 4.5 out of 5
907 Reviews
Boyleg Briefs
QUICK BUY: Select Size x Created with Sketch.
Black / XS Black / S Black / M Black / L Black / XL Blush / XS Blush / S Blush / M Blush / L Blush / XL White / XS White / S White / M White / L White / XL Light Grey Marl / XS Light Grey Marl / S Light Grey Marl / M Light Grey Marl / L Light Grey Marl / XL
Boyleg Briefs
109 kr

colour

Rated 4.7 out of 5
404 Reviews
Padded Shaper Crop Bra
QUICK BUY: Select Size x Created with Sketch.
Black / XS Black / S Black / M Black / L Black / XL White / XS White / S White / M White / L White / XL Blush / XS Blush / S Blush / M Blush / L Blush / XL Light Grey Marl / XS Light Grey Marl / S Light Grey Marl / M Light Grey Marl / L Light Grey Marl / XL
Padded Shaper Crop Bra
169 kr

colour

Rated 4.5 out of 5
993 Reviews
Full Leggings
QUICK BUY: Select Size x Created with Sketch.
Black / XS Black / S Black / M Black / L Black / XL
Full Leggings
179 kr

colour

Rated 4.6 out of 5
695 Reviews
Tank Top
QUICK BUY: Select Size x Created with Sketch.
White / XS White / S White / M White / L White / XL Black / XS Black / S Black / M Black / L Black / XL
Tank Top
139 kr

colour

Rated 4.7 out of 5
512 Reviews
3/4 Sleeve Top
QUICK BUY: Select Size x Created with Sketch.
Black / XS Black / S Black / M Black / L Black / XL White / XS White / S White / M White / L White / XL
3/4 Sleeve Top
239 kr

colour

Rated 4.7 out of 5
346 Reviews
Cami Top
QUICK BUY: Select Size x Created with Sketch.
Blush / XS Blush / S Blush / M Blush / L Blush / XL Black / XS Black / S Black / M Black / L Black / XL White / XS White / S White / M White / L White / XL
Cami Top
139 kr

colour

Rated 4.8 out of 5
305 Reviews
G-String
QUICK BUY: Select Size x Created with Sketch.
Black / XS Black / S Black / M Black / L Black / XL Blush / XS Blush / S Blush / M Blush / L Blush / XL White / XS White / S White / M White / L White / XL Light Grey Marl / XS Light Grey Marl / S Light Grey Marl / M Light Grey Marl / L Light Grey Marl / XL
G-String
109 kr

colour

Rated 4.7 out of 5
555 Reviews
Women's V-Neck T-Shirt
QUICK BUY: Select Size x Created with Sketch.
White / XS White / S White / M White / L White / XL Black / XS Black / S Black / M Black / L Black / XL Light Grey Marl / XS Light Grey Marl / S Light Grey Marl / M Light Grey Marl / L Light Grey Marl / XL
Women's V-Neck T-Shirt
279 kr

colour

Rated 4.8 out of 5
268 Reviews
Hipster Bikini
QUICK BUY: Select Size x Created with Sketch.
Blush / S Blush / M Blush / L Blush / XL Black / XS Black / S Black / M Black / L Black / XL
Hipster Bikini
109 kr

colour

Rated 4.6 out of 5
352 Reviews
Men's Original Briefs
QUICK BUY: Select Size x Created with Sketch.
Black / S Black / M Black / L Black / XL Charcoal / S Charcoal / M Charcoal / L Charcoal / XL
Men's Original Briefs
99 kr

colour

Rated 4.8 out of 5
293 Reviews
3/4 Leggings
QUICK BUY: Select Size x Created with Sketch.
Black / XS Black / S Black / M Black / L Black / XL
3/4 Leggings
169 kr

colour

Rated 4.6 out of 5
204 Reviews
Long Sleeve Top
QUICK BUY: Select Size x Created with Sketch.
White / XS White / S White / M White / L White / XL Black / XS Black / S Black / M Black / L Black / XL
Long Sleeve Top
279 kr

colour

Rated 4.8 out of 5
365 Reviews
Women's Everyday Socks
QUICK BUY: Select Size x Created with Sketch.
Black / 34-40 Slate / 34-40 Black / 41-45 Slate / 41-45
Women's Everyday Socks
49 kr

colour

Rated 4.8 out of 5
193 Reviews
Men's Crew Neck T-Shirt
QUICK BUY: Select Size x Created with Sketch.
Light Grey Marl / S Light Grey Marl / M Light Grey Marl / L Light Grey Marl / XL Dark Marl / S Dark Marl / M Dark Marl / L Dark Marl / XL Black / S Black / M Black / L Black / XL White / S White / M White / L White / XL
Men's Crew Neck T-Shirt
279 kr

colour

Rated 4.8 out of 5
150 Reviews
Women's Cushioned Sports Ankle Socks
QUICK BUY: Select Size x Created with Sketch.
White / 34-40 Black / 34-40
Women's Cushioned Sports Ankle Socks
49 kr

colour

Rated 4.8 out of 5
177 Reviews
Men's Work / Boot Socks
QUICK BUY: Select Size x Created with Sketch.
Black / 39-45 Black / 45-50 Black/Grey Space Dye / 39-45 Black/Grey Space Dye / 45-50
Men's Work / Boot Socks
59 kr

colour

Rated 4.8 out of 5
185 Reviews
Men's Business Socks
QUICK BUY: Select Size x Created with Sketch.
Black / 39-45 Black / 45-50 Slate / 39-45 Slate / 45-50
Men's Business Socks
49 kr

color

Rated 4.8 out of 5
80 Reviews
Crop Leggings
QUICK BUY: Select Size x Created with Sketch.
Black / XS Black / S Black / M Black / L Black / XL
Crop Leggings
169 kr

colour

Rated 4.6 out of 5
239 Reviews
Women's Low Hidden Socks
QUICK BUY: Select Size x Created with Sketch.
Black / 34-40 Blush / 34-40
Women's Low Hidden Socks
49 kr

colour

Rated 4.3 out of 5
57 Reviews
Women's Hidden Socks
QUICK BUY: Select Size x Created with Sketch.
Black / 34-40 White / 34-40
Women's Hidden Socks
49 kr

colour

Rated 4.8 out of 5
154 Reviews
Women's Low Cut Sneaker Socks
QUICK BUY: Select Size x Created with Sketch.
Black / 34-40 White / 34-40 Grey Space Dye / 34-40
Women's Low Cut Sneaker Socks
49 kr

colour

Rated 4.8 out of 5
111 Reviews
Men's Cushioned Sports Ankle Socks
QUICK BUY: Select Size x Created with Sketch.
White / 39-45 Black / 39-45 White / 45-50 Black / 45-50
Men's Cushioned Sports Ankle Socks
49 kr

colour

Rated 4.8 out of 5
75 Reviews
Midi Briefs
QUICK BUY: Select Size x Created with Sketch.
White / XS White / S White / M White / L White / XL Black / XS Black / S Black / M Black / L Black / XL Light Grey Marl / XS Light Grey Marl / S Light Grey Marl / M Light Grey Marl / L Light Grey Marl / XL
Midi Briefs
109 kr

color

Rated 4.7 out of 5
1187 Reviews
Men's Low Cut Socks
QUICK BUY: Select Size x Created with Sketch.
Black / 39-45 White / 39-45 Grey Space Dye / 39-45
Men's Low Cut Socks
49 kr

colour

Rated 4.8 out of 5
30 Reviews
Cami Bodysuit
QUICK BUY: Select Size x Created with Sketch.
Black / XS Black / S Black / M Black / L Black / XL
Cami Bodysuit
239 kr

colour

Rated 4.8 out of 5
140 Reviews
Men's Hidden Socks
QUICK BUY: Select Size x Created with Sketch.
Black / 39-45 White / 39-45
Men's Hidden Socks
49 kr

colour

Rated 4.6 out of 5
33 Reviews
QUICK BUY: Select Size x Created with Sketch.
Black / XS Black / S Black / M Black / L Black / XL
Long Sleeve Bodysuit
319 kr

colour

Rated 4.9 out of 5
159 Reviews
Men's Singlet
QUICK BUY: Select Size x Created with Sketch.
White / S White / M White / L White / XL Black / S Black / M Black / L Black / XL Light Grey Marl / S Light Grey Marl / M Light Grey Marl / L Light Grey Marl / XL Dark Marl / S Dark Marl / M Dark Marl / L Dark Marl / XL
Men's Singlet
239 kr

color

Rated 4.9 out of 5
108 Reviews
Original Mid-Length Trunk
QUICK BUY: Select Size x Created with Sketch.
Black / S Black / M Black / L Black / XL Charcoal / S Charcoal / M Charcoal / L Charcoal / XL
Original Mid-Length Trunk
119 kr

color

Rated 4.7 out of 5
166 Reviews
Women's Crew Neck T-Shirt
QUICK BUY: Select Size x Created with Sketch.
Light Grey Marl / XS Light Grey Marl / S Light Grey Marl / M Light Grey Marl / L Light Grey Marl / XL Black / XS Black / S Black / M Black / L Black / XL White / XS White / S White / M White / L White / XL
Women's Crew Neck T-Shirt
279 kr

color

Rated 4.7 out of 5
158 Reviews
Brazilian Bikini
QUICK BUY: Select Size x Created with Sketch.
Black / XS Black / S Black / M Black / L Black / XL
Brazilian Bikini
109 kr

color

Rated 4.6 out of 5
356 Reviews
Women's Crew Boot Socks
QUICK BUY: Select Size x Created with Sketch.
Black / 34-40 Grey Space Dye / 34-40
Women's Crew Boot Socks
59 kr

color

Rated 4.9 out of 5
221 Reviews
Men's Quarter Crew Sports Socks
QUICK BUY: Select Size x Created with Sketch.
White / 39-45 Black / 39-45
Men's Quarter Crew Sports Socks
59 kr

color

Rated 4.9 out of 5
36 Reviews
Fringed Hem Scarf
QUICK BUY: Select Size x Created with Sketch.
Smoke / OS Black / OS
Fringed Hem Scarf
239 kr

color

Rated 4.8 out of 5
54 Reviews
Women's Long Sleeve Round Neck T-Shirt
New
QUICK BUY: Select Size x Created with Sketch.
Light Grey Marl / XS Light Grey Marl / S Light Grey Marl / M Light Grey Marl / L Light Grey Marl / XL Black / XS Black / S Black / M Black / L Black / XL White / XS White / S White / M White / L White / XL
Women's Long Sleeve Round Neck T-Shirt
279 kr

color

Rated 4.8 out of 5
189 Reviews
Women's Active Socks White - Boody Eco Wear
QUICK BUY: Select Size x Created with Sketch.
White / 34-40 White / 41-45 Black / 34-40 Black / 42-45
Women's Active Sports Socks
69 kr

color

Rated 4.8 out of 5
253 Reviews
QUICK BUY: Select Size x Created with Sketch.
White / XS White / S White / M White / L White / XL Black / XS Black / S Black / M Black / L Black / XL
Racerback Active Tank
279 kr

colour

Rated 4.7 out of 5
127 Reviews
Men's Long Sleeve Crew Neck T-Shirt
QUICK BUY: Select Size x Created with Sketch.
Dark Marl / S Dark Marl / M Dark Marl / L Dark Marl / XL White / S White / M White / L White / XL Black / S Black / M Black / L Black / XL Light Grey Marl / S Light Grey Marl / M Light Grey Marl / L Light Grey Marl / XL
Men's Long Sleeve Crew Neck T-Shirt
229 kr

colour

Rated 4.8 out of 5
71 Reviews
5-Pack Men's Business Sock - Black - Boody
QUICK BUY: Select Size x Created with Sketch.
Black / 39-45
5-Pack Men's Business Socks
209 kr

colour

Rated 4.6 out of 5
29 Reviews
5-Pack Men's Work/Boot Sock - Black - Boody
QUICK BUY: Select Size x Created with Sketch.
Black / 39-45
5-Pack Men's Work/Boot Socks
279 kr

colour

Rated 4.7 out of 5
32 Reviews
5-Pack Women's Everyday Sock - Black - Boody
QUICK BUY: Select Size x Created with Sketch.
Black / 34-40
5-Pack Women's Everyday Socks
209 kr

colour

Rated 4.7 out of 5
56 Reviews
5-Pack Women's Hidden Socks - Black - Boody
10% off all packs
QUICK BUY: Select Size x Created with Sketch.
Black / 34-40
5-Pack Women's Hidden Socks
209 kr

colour

Rated 4.9 out of 5
34 Reviews
Men's V-Neck T-Shirt
QUICK BUY: Select Size x Created with Sketch.
Black / S Black / M Black / L Black / XL White / S White / M White / L White / XL Light Grey Marl / S Light Grey Marl / M Light Grey Marl / L Light Grey Marl / XL Dark Marl / S Dark Marl / M Dark Marl / L Dark Marl / XL
Men's V-Neck T-Shirt
279 kr

color

Rated 4.7 out of 5
86 Reviews
Everyday Slip
New
QUICK BUY: Select Size x Created with Sketch.
Black / XS Black / S Black / M Black / L Black / XL Almond / XS Almond / S Almond / M Almond / L Almond / XL
Everyday Slip
259 kr

colour

Rated 4.9 out of 5
110 Reviews
Men's Everyday Briefs
New
QUICK BUY: Select Size x Created with Sketch.
Black / S Black / M Black / L Black / XL
Men's Everyday Briefs
139 kr

colour

Rated 4.5 out of 5
25 Reviews
Men's Everyday Boxers
New
QUICK BUY: Select Size x Created with Sketch.
Black / S Black / M Black / L Black / XL
Men's Everyday Boxers
149 kr

colour

Rated 4.7 out of 5
66 Reviews

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